Amazon Ad Management Services

What we actually manage

One structure. Two sets of levers.

Every account runs on the same Dual-Growth setup. Here's what your account manager works on inside it, in plain terms.

Two engines run inside every account. Choose one to see its levers.

Move your listing up the page, and keep it there.

These levers turn ad sales into organic rank, so more of your sales arrive without a click cost.

Organic rank Organic share of sales

Make every ad dollar work harder.

These levers cut waste and move budget to what's earning, so you can scale without ACOS running away.

ACOS and TACOS Profitable ad sales

How they connect

The two engines feed each other.

Better rank lowers your cost per click. That frees budget to scale profitable campaigns, which pushes rank higher again.

Managed separately, they stall. Managed together, they compound.

The Dual-Growth FlywheelOne structure. Two engines. Compounding growth.

1. Ads structure

Structured campaigns built to improve targeting, relevance, and ad performance — from day one.

2. Organic rank ↑

Better ad performance signals relevance to Amazon, lifting your organic rank and keyword visibility.

3. Lower ACOS / TACOS

As organic rank climbs, you rely less on paid traffic — ACOS and TACOS come down.

4. More profitable scale

Lower costs and higher visibility free up budget to scale spend profitably.

5. Compounds

Sustained investment keeps strengthening rank — and the gains compound with every cycle.

Who it's for

Built for brands already selling on Amazon.

Whether you sell through Seller Central or Vendor Central, one catalog or hundreds of ASINs, the same structure applies.

Account typesSeller and Vendor

Seller Central and Vendor Central accounts, managed the same way.

Ad typesAll four

Sponsored ProductsSponsored BrandsSponsored DisplayAmazon DSP

MarketplacesAll major

Including the US, Canada, the UK and Europe.

Minimum ad spendNone

Month-to-month, with no long-term contract.

A good fit if

Your ACOS looks fine, but sales drop whenever you cut ad spend.
You want organic rank tracked and reported, not just ACOS.
You'd rather have an expert than automated rules running your account.

Probably not a fit if

You're looking for a set-and-forget software tool.
The only goal is the lowest ACOS this month, even if growth stalls.

How we run your account

Your first 90 days, then a rhythm that never stops.

Switching agencies feels risky when you can't see what happens next. So here it is, step by step.

Week 1

Audit and plan

Your account manager audits your structure, rank and spend, then walks you through the plan. Nothing is rebuilt until you approve it.

Weeks 2 to 3

Rebuild

Campaigns are restructured around your priority keywords. ACOS can wobble briefly while new campaigns gather data.

Month 2

Push for rank

Spend is concentrated on the keywords that move rank fastest, and every position change shows up in your weekly report.

Month 3

Scale what works

Budget moves to the campaigns that are converting and holding rank, followed by your first quarterly structure review.

After that, the work keeps a steady rhythm.

Each bar shows how often it happens across one quarter.

Daily

Bid adjustments, budget pacing, negative keyword additions and anomaly checks.

Weekly

Search term harvesting, a campaign performance review, and your organic rank report.

Monthly

A strategy call with your account manager: what moved, what didn't, what changes next.

Quarterly

A full structural audit: does the setup still match where your business is going?

You'll always know who is managing your account, what they changed this week, and why.

Get your free audit Contact us

Case study

Home and KitchenAmazon US9-month engagement

The account where everything looked fine.

The situation

ACOS sat under target and the previous agency's reports were all green. But total revenue hadn't grown in five quarters, and sales dropped within days whenever budget was trimmed.

What the audit found

Twelve priority keywords were stuck on pages two and three, and 61% of revenue came from ads. Every priority keyword was competing for budget against thousands of irrelevant search terms. Nobody was tracking organic rank.

What we changed

Priority keywords moved into their own rank campaigns with protected budget and a push-then-ease plan. Bids moved off a single ACOS rule, converting search terms were harvested weekly, and waste was cut early.

“Our ACOS was under target and every report was green, but revenue hadn't grown in five quarters. Metrics Arena tracked what nobody else did: our organic rank. Nine months later, organic sales are up 134% and we're spending less on ads.”

Senior Manager, Cuisinart Read the full case study

Results after 9 months

Amazon US

+96%Total sales

+134%Organic sales

Where revenue comes from

Before

Ads 61%39%

After

Ads 53%47%

Ad salesOrganic sales

Metric	Before	After	Change
Avg. organic rank	#31.4	#8.6	+73%
ACOS	22.2%	11.4%	−49%
TACOS	13.5%	6.0%	−55%
Ad spend	$28.8K	$25.3K	−12%

Selling more while spending less on ads. Results vary by category, competition and starting account health.

How we work together

Simple terms. Your account stays yours.

No lock-in and no black box. You stay in control of your account the whole time we manage it.

Month-to-month

No long-term contract. You stay because it's working, not because you're locked in.

You own everything

Your account, campaigns and data stay yours, including everything we build if we ever part ways.

Your sign-off first

Nothing structural changes without your approval. You see the full plan before anything is rebuilt.

One account manager

A named expert who stays with your account, backed by our analyst team. No hand-offs.

How pricing works

Your fee is based on the size of your account and your ad spend. After your free audit you'll get a clear quote, with no obligation to go ahead.

Get your free audit

Common questions

Something else on your mind? Ask us directly.

Who actually works on my account?

A named account manager with direct Amazon advertising experience, supported by our analyst team. You'll meet them on your strategy call, and they stay with your account. You won't be handed to whoever's free that week.

Do you use automation or software to run the ads?

No. Every bid, keyword and budget change is made by hand by an experienced Amazon Ads specialist who knows your account. We use data and reporting tools to spot what needs attention, but a person makes every decision, not a rule.

How much control do we keep?

Full ownership of your account and full visibility into what we do. Nothing structural happens without your sign-off, and you keep everything we build if we ever part ways.

Is there a minimum ad spend or contract?

No minimum ad spend, and no long-term contract. We work month-to-month.

How much does it cost?

Your fee depends on the size of your account and your ad spend. You'll get a clear quote after your free audit, with no obligation.

We're a small catalog. Is this overkill?

The structure scales down as well as up. Fewer SKUs usually means faster rank movement, because spend concentrates rather than spreading thin.

What happens in the first 30 days?

Audit and strategy session in week one, restructuring through weeks two and three, then your account moves into the normal management rhythm. You'll see the full plan before anything is rebuilt.

How is this different from what our current agency does?

Ask them for your organic rank trend over the last six months. If they can't produce it, it isn't being managed, and that's the gap our audit measures.

Free account audit

See the plan first. Decide after.

A free 15-minute audit shows what we'd change in your account first, and why. No contract, no commitment.